Affording a presence all over Europe, the Anglo-Swiss brand with petrol in its veins and heritage is joining forces with the Club Porsche Romand in a comprehensive branding partnership. This will cover everything from visibility at eight European circuits, including the Autodromo do Estoril in Portugal and the Circuit de Barcelona-Catalunya, to social media collaborations.
Motor racing has played a crucial role in Graham’s history in terms of direct involvement and product inspiration. Sponsorship of the Brawn GP F1 team from 2009 to 2011 was rapidly followed by cooperations with the Swiss Porsche Cup, the Isle of Man Tourist Trophy, the Baja 1000, the GT Asia Series and the Sprengler Cup. Association with the famous Silverstone circuit in the UK and the role of official timekeeper of the Swiss Gurnigel Hill Race have complemented an already impressive portfolio.