Graham · Stories of Partnership

Crossroads

Where swiss watchmaking meets the team sports and the roar of the track. A tribute to the partnerships that shaped Graham's modern identity.

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Since the beginning, Graham has stood at the intersection of craftsmanship and bold ideas. Our most memorable timepieces are not born in isolation, but at the crossroads of vision, sound, and speed.

From ice rinks to the fastest circuits in the world, every collaboration has been a dialogue between Graham's watchmakers and icons who share the same obsession with precision, performance and emotion.

Sport

Sport

F1 · Brawn GP → Mercedes
2009-2013 — Official Timing Partner

Brawn GP → Mercedes

Silverstone Trackmaster F1 Editions

Originally launched as the Brawn GP project before being taken over by Mercedes, this collaboration spanned four seasons of Formula 1 (2009–2013, the final year). Graham served as Official Timing Partner from the team’s historic 2009 campaign — when the newly formed Brawn GP squad won both the Constructors’ and Drivers’ Championships with Jenson Button — through the transition into the Mercedes-AMG works team.

The partnership produced the Silverstone Trackmaster and dedicated F1 editions in the team colours, firmly associating Graham with one of Formula 1’s most legendary underdog success stories and the dawn of the modern Mercedes era.

PartnershipOfficial Timing Partner
ChampionshipFormula 1 (2009-2013)
Off-Road · Baja 1000
2010-2013 — Race Partner

Baja 1000

Chronofighter Oversize

From 2010 to 2013, Graham partnered with the legendary Baja 1000, the gruelling off-road endurance race across the Baja California peninsula. The collaboration placed Graham’s chronographs at the heart of one of motorsport’s toughest tests of man and machine.

The brutal desert terrain, extreme distances and relentless conditions of the Baja 1000 mirrored Graham’s identity of oversized, robust and uncompromising timepieces built to perform under pressure.

RaceBaja 1000
DisciplineOff-Road Endurance
Isle of Man TT
2009-2012 — Official Timing Partner

Isle of Man TT / Tourist Trophy

Silverstone RS

One of Graham Watches’ most iconic collaborations was its partnership with the legendary Isle of Man TT races, where the brand served as Official Timing Partner from 2009 onward. The Tourist Trophy is considered one of the most dangerous and prestigious motorcycle races in the world, perfectly matching Graham’s bold and aggressive brand identity.

During the partnership, Graham released several limited-edition Chronofighter Tourist Trophy and Silverstone TT models inspired by racing bikes, carbon fiber technology, and the Isle of Man’s iconic symbols. Some editions were even awarded directly to race winners.

The collaboration significantly strengthened Graham’s positioning in the motorsport and extreme-performance universe, especially among motorcycle enthusiasts and collectors. It also gave the brand strong international visibility through race sponsorships, documentaries, and on-track branding.

SeriesTT
RoleOfficial Timing Partner
Six Nations
2009-2012 — Limited Edition

RBS Six Nations Rugby

Chronofighter Oversize

One of Graham Watches’ most distinctive sports partnerships was its collaboration with the RBS Six Nations Rugby Championship, where the brand served as Official Timekeeper for several consecutive tournaments starting in 2009. The partnership brought Graham directly into one of Europe’s most prestigious and physically demanding sporting events.

To support the championship, Graham developed the Chronofighter Oversize Referee, a specialized chronograph created specifically for rugby referees. The watch featured lightweight titanium construction, reinforced rubber protection, and a unique dual-counter system adapted to rugby match timing, including the 40-minute halves of the game. Its colorful subdial incorporated the colors of the six participating nations: England, France, Ireland, Italy, Scotland, and Wales.

The collaboration became one of Graham’s most recognizable sports-related projects because it perfectly matched the brand’s identity: oversized, robust, technical, and performance-driven watches designed for extreme conditions. Limited editions such as the Chronofighter RAC 6 Nations Celebration were later released to commemorate the long-term partnership and the tournament’s heritage.

CollectionChronofighter Oversize
EditionNumbered series
NHL · LA Kings
2012-2014

LA Kings Official Timekeeper

Silverston RS, LA King Editions

Between 2012 and 2014, Los Angeles Kings and Graham Watches partnered as part of an official sponsorship agreement, with Graham becoming the team’s Official Timing Partner following the Kings’ historic 2012 Stanley Cup victory.

The collaboration celebrated the Kings’ championship success through several exclusive limited-edition timepieces, including the Chronofighter Oversize LA Kings and later the Silverstone RS Endurance LA Kings. These watches featured the team’s iconic black, silver, and white colors, hockey-inspired materials, and engraved references to the 2012 and 2014 Stanley Cup wins.

In 2014, after the Kings captured their second Stanley Cup in three years, Graham presented special watches to the players containing authentic pieces of a game-used puck from the championship-winning final. The partnership also included promotional events in Los Angeles with players such as Luc Robitaille and strengthened Graham’s presence in the North American sports and luxury market.

TeamLA Kings
CollectionSilverstone RS
A watch keeps time. A great watch keeps memory. With Graham, every collaboration becomes a recording of a moment that mattered.
— Eric Loth - Founder
Music

Music

Music · Deftones
Friends of the Brand

Deftones

Chronofighter Oversize

Graham’s path crossed with Deftones, the acclaimed alternative metal band, who received Graham timepieces as a mark of mutual admiration. The encounter reflected the brand’s long-standing affinity with bold, uncompromising artists.

Like Graham’s chronographs, Deftones built their reputation on intensity and craftsmanship — a natural meeting point between watchmaking and music.

GenreAlternative Metal
ConnectionGifted Graham watches
Music · Jamiroquai
Friends of the Brand

Jamiroquai

Chronofighter Oversize

Graham shared a friendly relationship with Jamiroquai and its frontman Jay Kay, marked by meetings and warm exchanges with the brand. A passionate collector and motorsport enthusiast, Jay Kay’s world of speed and style resonated naturally with Graham.

The encounters underlined Graham’s connection to artists who share its obsession with performance, design and individuality.

ArtistJay Kay
ConnectionMeetings & exchanges
Music · AC/DC
Spotted with a Graham

Brian Johnson

Chronofighter

Brian Johnson, the iconic voice of AC/DC and a devoted motorsport enthusiast, has been spotted wearing a Graham — a fitting match for a watch brand rooted in the roar of the track.

His passion for racing and powerful machines aligns perfectly with Graham’s bold, motorsport-driven identity.

ArtistAC/DC
ConnectionSpotted wearing a Graham
Music · The Prodigy
Friend of the Brand

Keith Flint

Chronofighter

Keith Flint, the unforgettable frontman of The Prodigy, was also a friend of the brand. His fearless, high-energy spirit echoed Graham’s own bold and rebellious character.

The connection reflected Graham’s ongoing dialogue with artists who break conventions and live at full throttle.

BandThe Prodigy
ConnectionFriend of the brand
Other

Other

Navy SEAL Foundation
2014

Navy Seal Foundation

Chronofighter Oversize

In 2014, Graham partnered with the Navy SEAL Foundation to launch a special Chronofighter Oversize Navy SEAL Foundation limited edition. The watch was designed to reflect the toughness, precision, and endurance associated with Navy SEAL operators, while also supporting the Foundation’s charitable mission for veterans and their families.

This collaboration strengthened Graham’s identity around military-inspired chronographs and reinforced the brand’s connection to tactical and professional communities in the United States.

TypeFoundation
RolePartner
GT Asia
2013-2014 — Limited Edition

GT Asia Series

Silverstone RS

Graham Watches became Official Timekeeper of the GT Asia Series, one of Asia’s premier grand touring racing championships featuring brands such as Ferrari, Lamborghini, McLaren, and Porsche. The partnership reflected Graham’s long-standing connection with high-performance motorsport and precision engineering.

To celebrate the collaboration, Graham launched the Chronofighter Oversize Superlight GT Asia, a lightweight carbon nanotube chronograph inspired directly by racing technology and the Macau Grand Prix. Limited to only 88 pieces, the watch featured aggressive racing colors, carbon components, and advanced materials developed for extreme performance.

This partnership helped Graham expand its presence in the Asian luxury market while reinforcing its image as a watch brand deeply rooted in motorsport culture and technical innovation.

SeriesGT ASIA
EditionLimited · Numbered

Every crossroad is an invitation.

Graham's collaborations are written in metal, leather and time. Discover the chronographs born from these encounters — and find your own intersection with British watchmaking.

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